What Would Blackbeard Say

about Treat Customers well

Rule 8?

Make customers repeat customers.
Make customers repeat customers.

Ahoy there, ye savvy business scoundrels! Blackbeard be speakin', and I've got a tale or two to share about turnin' one-time customers into loyal shipmates.

Listen up, ye landlubbers! In me day, the key to repeat business be makin' sure me customers felt like part of the crew. Treat 'em not just as coin purses to be plundered, but as hearty mates worthy of respect and value. Ye gotta show 'em that ye care about their satisfaction, their needs, and their desires.

First off, be deliverin' top-notch service that leaves a lasting impression. Whether it be a hearty meal at the tavern or a shiny new cutlass, make sure it's the finest loot they've ever laid eyes on. And don't be forgettin' the personal touch! Address 'em by name, me hearties, and make 'em feel like they be the captain of their own ship.

But the real secret lies in buildin' a bond that'll withstand the fiercest storm. Be keepin' in touch with yer customers, sendin' 'em messages in bottles, or perhaps a scroll via carrier pigeon, lettin' 'em know about special offers, new treasures in yer hold, or just sharin' a friendly word or two.

And let's not forget the power of loyalty programs, me buckos! Offer 'em doubloons or discounts for their continued patronage, and watch as they come back time and time again, eager to partake in the spoils of yer enterprise.

So there ye go, me hearties! Treat yer customers like treasure worth keepin', and ye'll find that they'll be raisin' yer Jolly Roger high and singin' yer praises across the seven seas. Arrr!

Upsell and cross sell customers.
Upsell and cross sell customers.

Now gather 'round for another tale of plunderin' profits and addin' extra booty to yer treasure chest! If ye be lookin' to coax more doubloons from yer customers' pouches, then listen close as Blackbeard shares his secrets.

In me day, the key to gettin' customers to part with more of their loot was all about the art of persuasion and the promise of greater spoils. Ye need to be a master of the upsell and the cross-sell, me hearties!

When a customer be eyein' a fine piece of plunder, don't be shy about suggestin' another treasure that pairs well with it, like a cutlass with a fine scabbard or a bottle of rum with a set of tankards. Plant the seed of desire in their minds, and watch as they clamor for more.

But remember, ye scallywags, subtlety be the key. No one likes a pushy pirate! Instead, weave yer suggestions into casual conversation, offerin' helpful advice and guidance like a friendly navigator chartin' a course through uncharted waters.

And if ye be lookin' to entice 'em to spend even more, throw in a special offer or discount for purchasin' multiple items or addin' on extra services. Everyone loves a bargain, and they'll be more likely to open their purses wider if they feel like they're gettin' a steal of a deal.

There ye have it, me buckos! If ye want to fill yer coffers with gold and jewels aplenty, ye best be practicin' the art of the upsell and the cross-sell like a true pirate of the high seas.

Ask customers for referrals.
Ask customers for referrals.

Listen up, as Blackbeard spins ye a yarn about the power of referrals and the treasures they hold! If ye be lookin' to expand yer crew and fill yer coffers with more plunder than ye ever dreamed possible, then listen well to these words of wisdom.

Back in me day, there be no greater testament to the quality of yer loot than the word of a satisfied customer. When ye provide a service or a product that leaves yer customers singin' yer praises from the crow's nest to the bilge, they'll be more than happy to spread the word to their mates and shipmates.

But why, ye ask? Well, me hearties, the answer be as clear as the stars in the night sky! Referrals be like a map leadin' ye straight to hidden treasure. They bring ye new customers who be trustin' ye from the start, thanks to the word of someone they already know and trust. And best of all, they cost ye next to nothin', savin' ye precious doubloons that can be better spent elsewhere.

So how did Blackbeard go about gettin' referrals in his day? 'Twas simple, me buckos. I made sure that every customer who walked up the plank of me ship had an experience so memorable, so extraordinary, that they couldn't help but shout it from the masthead.

But I didn't stop there, me hearties. I incentivized me crew and me loyal customers to spread the word by offerin' 'em a share of the booty for every new recruit they brought aboard. Whether it be a shiny trinket or a hearty swig of rum, I made sure they knew their efforts were appreciated and rewarded.

So there ye have it, me mateys! If ye want to fill yer sails with the winds of fortune, set a course for referrals and let the word of yer satisfied customers carry ye to riches beyond yer wildest dreams. Fair winds and happy plunderin' to ye all!